Another ad from the July 4, 1976
Richmond Times-Dispatch:
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Though the above image can be clicked for a closer look, I rather liked the logo (and vaguely remember it from phone books gone by):
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And here's a clickable & somewhat less blurry look at the Virginia Independent Telephone Association members as of 1976:
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Actually, from what I can tell these nearly 32 years later, close to half of these independent phone companies still exist on the
membership roll.
But the "IT" in VITA has since
switched to "TI" as in the
Virginia Telecommunications Industry Association (VTIA). And
joining the locals are big dogs like Cox, Comcast, Sprint and Verizon.
Such changes notwithstanding, the existence of these
small independents is of interest . . .